SF Planning Limited was established in 2005 by Simon Firkins, building on his experience in both the public and private sectors over the previous decade. Following a rapid expansion in business, Mark Godson joined the company in May 2008 having previously worked with Simon at Cotswold District Council in the early part of both of their careers.  In January 2013 Becky Brown joined SF Planning adding further significant experience to the team.  In October 2014 Rob Ellis joined us from a large multi-disciplinary practice in Reading, and in August 2015 Paul Jenkins joined the company from London.  In June 2016 Liz Shield joined SF Planning having previously worked as a Planning Lawyer.  More recently Nathan Maddox increased the number of Royal Town Planning Institute Members at SF Planning.

SF Planning Limited now has a broad client base as well as a diverse range of public and private sector experience.


Simon Firkins SF Planning Limited Meet the teamSimon Firkins BA (Hons) MTP MRTPI

Simon graduated from the University of Manchester in 1996 with a BA (Hons) Degree in Town and Country Planning and a Master of Town Planning,  Simon has almost five years experience working in Development Control at rural and urban planning authorities, latterly at a senior level.  Simon is a Member of the Royal Town Planning Institute (RTPI) and also has more than ten years of experience of planning in the private sector, previously as an Associate, prior to establishing SF Planning Limited in 2005.  Simon has a wide range of experience from complex listed building projects to large scale development proposals.  Outside of work, Simon is a keen squash player and currently plays in Gloucestershire Premier League.


Telephone: 01242 231575
Mobile: 07836 247317
Email: simon@sfplanning.co.uk


Mark Godson SF Planning Limited Meet the teamMark Godson BSc (Hons) MA MRTPI

Mark has over seventeen years of planning experience.  Following graduation from the University of Southampton in 1998 with a BSc (Hons) Degree in Geography, he started his career with Cotswold District Council.  Mark achieved an MA in Town and Country Planning from the University of the West of England in 2003, quickly followed by membership of the RTPI.  In 2004 he joined Cheltenham Borough Council where he was a Senior Planner for 4½ years before joining SF Planning in May 2008.  Mark has a wealth of planning experience, such as major town centre regeneration schemes, through to individual dwellings and householder schemes.  When not at work, Mark is enjoying family life with his wife, and two children.

01452 527997
Mobile: 07515 985130
Email: mark@sfplanning.co.uk


Becky Brown SF Planning Limited Meet the teamBecky Brown BA (Hons) DipTRP MRTPI

Becky has a wealth of experience in all areas of the industry, having worked at Cheltenham Borough Council for over six years before moving to the private sector. Becky has been working as a planning consultant for over ten years, is a Member of the Royal Town Planning Institute (RTPI), and is an active Member of the Association of Women in Property (South West Branch).



Telephone: 01242 231575
Mobile: 07525 462051
Email: becky@sfplanning.co.uk


Rob Ellis SF Planning Limited Meet the teamRob Ellis BA (Hons) MA MRTPI

Rob has over eight years experience, gained from both the public and private sector.  Rob joined SF Planning in October 2014 following a successful 2 years at a national planning consultancy.  This role established Rob’s experience on a variety of developments from complex mixed-use urban extensions to industrial development, and student accommodation.  Prior to this Rob worked for 6 years at Elmbridge Borough Council dealing with a varied workload from planning enforcement to policy making.  Rob graduated from the University of Plymouth with a BA (Hons) in Geography in 2003, before completing an MA in Planning and Sustainability at Kingston University in 2009.  Outside of work, Rob enjoys live music, sport, walking and cycling.

Telephone: 01452 527997
Mobile: 07715 203891
Email: rob@sfplanning.co.uk


Paul Jenkins SF Planning Limited

Paul Jenkins BSc (Hons) MA MRTPI

Paul joined SF Planning in 2015 from a London based planning, land and development consultancy and is a member of the RTPI with significant practical experience in both public and private sectors.  Paul has acted on behalf of clients and developers having been involved with high density residential and mixed use proposals, commercial and leisure schemes in both rural and urban locations.  Prior to this, Paul worked for 5 years in development management at Westminster City Council and 3 years at Forest of Dean District Council in Gloucestershire.  Paul graduated in 2003 from the University of Wales, Swansea with a BSc (Hons) in Geography and went on to complete an MA in Town and Country Planning from the University of the West of England, Bristol in 2006.  Outside work Paul enjoys most sports and live music.


Telephone: 01242 231575
Mobile: 07715 203896
Email: paul@sfplanning.co.uk



Nathan Maddox SF Planning LimitedNathan Maddox BSc (Hons) MSc MRTPI

Nathan joined SF Planning in 2017 and is a member of the RTPI.  Nathan has over 6 years of private sector experience having previously worked at an environmental planning consultancy in the Midlands.  Nathan has acted on behalf of a wide range of clients and has been involved with commercial, leisure, waste management, mineral, agricultural and renewable energy generation development, including complex large-scale EIA projects.  Nathan graduated in 2009 from the University of Reading with a BSc (Hons) in Human Geography and went on to complete a MSc in Development Planning also at the University of Reading in 2010. Outside of work Nathan enjoys playing and watching rugby, walking the dog and spending time with his family.



Telephone: 01242 231575
Email: nathan@sfplanning.co.uk



Liz McCartney SF Planning LimitedLiz Shield LLB (Hons) AssocRTPI

Liz’s background is in planning and environmental law. She worked as a planning lawyer in the private legal sector for over 4 years before joining SF Planning in 2016.  Liz has experience across a wide range of planning issues and has worked on a variety of schemes across the UK, from small scale commercial developments to nationally significant infrastructure projects.  Outside of work, Liz enjoys dancing, going to theatre and comedy shows.




Telephone: 01242 231575
Email: liz@sfplanning.co.uk



Ralica Koleva-Naydenova SF Planning LimitedRalica Koleva-Naydenova BBA MAccFin

Rali’s experience is primarily in accounts, administration and credit control.  Rali is originally from Bulgaria and also speaks German.

Prior moving to Gloucester and joining SF Planning Limited, she has worked as an Accounts Assistant for international companies in London.

Outside work she enjoys spending time with her family, traveling and visiting historic places.


Telephone: 01242 231575
Email: ralica@sfplanning.co.uk