Regeneration of key town centre site within Cheltenham

Haines & Strange SF PlanningHaving worked closely with the client and Clive Petch Architects, SF Planning Ltd were delighted when Cheltenham Borough Council’s Planning Committee granted planning permission, at its meeting in July 2013, for the redevelopment of the Odeon and Haines & Strange sites in central Cheltenham.  This impressive turnaround follows on from submission of the application back in May 2013.

The permission will allow the regeneration of these important town centre sites that have been vacant for 7 years.  The Council also granted conservation area consent for the demolition of all of the buildings, including the former Odeon Cinema which was on the Council’s Index of Buildings of Local Interest.  With the help of a Heritage Consultant, SF Planning were able to persuade both planning officers and the Committee that the benefits of the redevelopment scheme justified the loss of this locally listed building.

The scheme will provide 12 retail units, 39 townhouses and 56 apartments positioned between the inner and outer ring roads,  with important frontages onto Winchcombe Street, Albion Street, Gloucester Place and Fairview Road.  The majority of the development has taken its design cue from the Regency architecture that Cheltenham is renowned for.  However, the transition between that and the contemporary student accommodation block on the corner of Fairview Road and Winchcombe Street had to be treated differently and we feel the scheme has successfully addressed this.


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